Product Experience Management (PXM)
Product Experience Management is about providing the best possible experience while using your product. It's about understanding users and continuously improving their experience.
Product specialists
Methodologies
Tools and Best Practices
Why Product Experience Management (PXM)?
- User-Centered Approach: Focus on what customers want and how they use your product.
- Customer Loyalty: Happy customers stay longer and recommend your product.
- Innovation: By collecting feedback, you can quickly respond to changing needs.
Linking business goals to customer goals
PXM connects what a company wants to achieve and what customers need. It ensures that business objectives are aligned with customer needs by gaining insight into the user experience. This not only leads to satisfied customers, but also to an improvement in business results. Aligning these interests ensures a win-win situation, where customers feel understood and companies achieve their goals.
Improved DELTA user experience
At DELTA Fiber Netherlands, we used PXM to transform their product experience. By analyzing user interactions and collecting immediate feedback, we were able to identify the pain points in the user journey. This enabled us to make targeted improvements, which led to a significant improvement in the user experience, resulting in an increase in customer satisfaction.
PXM methodologies
Our team of UX Specialists and Business Analysts focuses on various parts of Product Management, always focusing on the user experience. Together, depending on the phase of the product and the importance, we choose the right research methods together and use immediately available tooling to arrive at the right insights and conclusions.
Gaining Insight
Data and Feedback: Collect data with tools like Hotjar. Understand what users really need.
Analysis and Strategy
Personas and Trips: Create personas and map customer journeys. Identify pain points and opportunities.
Iterative Improvement
Prototyping: Design and test new ideas. Implement improvements based on feedback.
Continuous monitoring
Measurements: Monitor performance with KPIs such as customer satisfaction and conversion rates. Respond to changes in needs.
Thesio PXM framework
Our PXM framework combines best-in-class full-stack JavaScript development with in-depth user experience insights. By combining these two aspects, we create products that are not only user-friendly, but also provide strategic business value. We use the latest technologies and methodologies to ensure optimal performance and results that match our clients' business goals.
Applications with PXM
Within the Product Experience Management that we carry out for various clients, we automatically work with various applications, both within the PXM framework and for the type of applications where it is used.
